Under Armour Project Rock is more than just an athletic apparel brand; it symbolizes determination, resilience, and the relentless pursuit of excellence. Launched in collaboration with WWE superstar and Hollywood icon Dwayne "The Rock" Johnson, this collection blends cutting-edge performance technology with the motivational mindset of one of the hardest-working athletes in the world.
The Origin of Project Rock
Project Rock was born from The Rock’s personal mantra: "Hard work beats talent when talent fails to work hard." In 2016, Under Armour partnered with Johnson to create a premium athletic line that inspires athletes to push beyond their limits. The apparel and footwear collection focuses on durability, functionality, and motivational messaging, ensuring that every piece is designed to help athletes train harder and perform better.
The Evolution of Performance Gear
From its initial lineup of gym essentials, Project Rock has expanded into a comprehensive collection featuring training shoes, sweat-wicking compression shirts, ultra-supportive shorts, and even recovery wear. The designs incorporate UA’s breakthrough innovations like HeatGear®Charged Cushioning®
What sets Project Rock apart is its seamless integration into both workout routines and everyday life. The stylish yet functional aesthetic makes the gear perfect for athletes and casual wear enthusiasts alike. The Rock himself often showcases the collection on social media, blending intense training sessions with real-world settings, reinforcing the idea that resilience isn’t just for the gym—it’s a way of life. Behind Project Rock is a deeper philosophy: success comes from consistency and effort. The brand backs this concept with interactive campaigns and motivational content, such as The Rock’s "Rock Clock" app, designed to wake users up before sunrise for early workouts. It’s a holistic approach that merges performance gear with self-improvement principles. For a detailed breakdown of Under Armour Project Rockcomprehensive product spreadsheet
Project Rock continues to evolve, incorporating feedback from elite and everyday athletes. With each new release, the brand stays true to its origins while pushing boundaries in performance and design. Whether you're a professional athlete or someone dedicated to continuous self-improvement, Under Armour Project Rock empowers you to bring intensity, passion, and heart to every workout—and every day.From Gym to Street: A Lifestyle Embrace
Embracing the Work Ethic
Future & Legacy
"Blood, sweat, and respect: First two you give, last one you earn." — Dwayne "The Rock" Johnson, Project Rock Motto