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Since its debut in 1982, the New Balance 990
When the original 990 was released, it broke new ground as the first running shoe to retail for $100, setting a benchmark for high-performance footwear. Designed with a focus on durability and advanced cushioning, the 990 quickly gained a loyal following. Its sleek, understated aesthetic, featuring the iconic "N" logo, ensured its appeal beyond athletics, making it a staple in street fashion. Over the decades, the New Balance 990 has evolved through multiple iterations—v2, v3, v4, and v5—each introducing improvements in cushioning, weight reduction, and stability. Despite these technological advancements, the essence of the 990 remains unchanged: a dedication to comfort and durability. The longevity of the 990 can be attributed to several key factors: For those curious about the different versions and colorways available, an extensive New Balance 990 product spreadsheet
As New Balance continues to innovate, the 990 series adapts to modern trends while retaining its classic DNA. Limited-edition collaborations and sustainable material experiments hint at an exciting future for this legendary silhouette. For over four decades, the New Balance 990 has proven that true craftsmanship never goes out of style. Whether for performance or fashion, it remains a testament to enduring excellence in footwear.The History Behind the New Balance 990
Why the New Balance 990 Endures
Exploring New Balance 990 Variants
The Future of the 990